In 1987 a maverick and minor-rank steel company named Nucor set out to challenge American "big steel" and foreign competition by crash-building on Indiana farmland a new facility, of German design, to produce sheet metal for consumer products, profitably and at competitive prices. Elizabeth, Convent Station, N.J.Ĭopyright 1991 Reed Business Information, Inc. This book, which will find a wide audience, just might ignite a desire among businesses to resurrect other neglected industries as well. Using suspenseful, tension-filled narration and nontechnical language, Preston dramatizes the Crawfordsville Project's birthpangs and its revolutionary German steelmaking process that, after two years and $250 million, finally transforms rusted Cadillacs, abandoned refrigerators, and broken truck axles into hot-rolled steel. Preston, author of First Light ( LJ 12/87), provides more than a compelling account of the mill's creation he profiles and champions Nucor's hard-working, fast-driving, heavy-drinking, union-hating, hot-metal steelworkers who literally risk their lives to rekindle the fire of America's steel industry. In 1987, Nucor, the ninth largest steel company in the United States, bulldozed one square mile of Indiana cornfield and built the world's first compact strip production steel mill.
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