![]() ![]() That’s an interesting scenario to have a full-service agency like that. And now I’m the head of retail marketplace strategy at Acadia. It’s PPC, SEO, organic social, analytics, and web development. ![]() And in February of this year, sold that agency, Bobsled, to a digital marketing agency called Acadia, which is more of a full-service marketing agency. It was the first year that Amazon ran Prime Day, and over the last seven years, have grown from a solo consultant to having a small agency, eventually grew that agency to 60 people. So I decided to hang out a shingle as an Amazon consultant in 2015. So I found myself giving them advice about Amazon while I was working with them on loan documents and things like that. And sort of played around in that sandbox for a little while, realizing that some of my clients at the bank who were legitimate manufacturers, I knew more about Amazon than they did, and they were really struggling. As I was working this banking job, I also had a little ecommerce business on the side selling craft supplies, and eventually uploaded those products to Amazon. Kiri Masters: My career was previously in banking, and I worked as a commercial banker in New York for JPMorgan Chase, most recently. Alan Osetek: I’m really interested to learn about the idea and concept behind you starting Bobsled originally. ![]()
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